Brandwatch, a leader in consumer intelligence, has unveiled new AI-powered features set to transform how marketing teams gather and act on insights. With significant AI advancements and expanded data coverage, Brandwatch’s latest updates promise a more streamlined, impactful marketing experience.
Iris AI Delivers Actionable Consumer Insights for Marketers
At the heart of Brandwatch’s innovation lies Iris AI, the intelligence layer built to turn complex data into clear, actionable insights. Unlike traditional analytics tools, Iris explains trends, offers context, and empowers users to make quick, confident decisions. New features include a conversational Ask Iris assistant, which lets users request insights in natural language, receiving instant, data-driven answers. This enhancement allows marketers to move faster, streamline workflows, and focus on strategies that matter.
Expanded Data Coverage Enhances Social Media Analysis
Brandwatch’s intelligence suite now includes a broader range of digital and social data sources. This enhanced coverage spans popular platforms like Threads, YouTube, TikTok, and LinkedIn, along with 70,000+ trending podcasts complete with transcript analysis. Additional features, such as AI-powered influencer summaries and real-time content translations, give brands a more complete view of their digital presence. With this richer data, marketing teams can better understand shifting conversations and uncover the “why” behind online trends.
Brandwatch Plans Future AI Innovations and Global Reach
Looking ahead to 2026, Brandwatch has big plans for its Iris AI platform. Coming features include APAC regional data sources, smarter video and image analysis, and a new mobile app experience. The company will also introduce Bring Your Own Data integrations, allowing clients to analyze custom datasets. These innovations aim to help brands stay ahead in the ever-changing landscape of digital communication.
In summary, Brandwatch continues to strengthen its position as a leader in AI-driven consumer intelligence. With Iris AI at its core, expanded data coverage, and a forward-thinking roadmap, Brandwatch empowers marketing teams to make smarter, faster decisions in today’s digital world.
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