In a bid to revolutionize social customer care, Brandwatch has launched its new Case Management feature. This cutting-edge addition to their social media suite aims to help brands manage customer interactions more effectively.
Introducing Brandwatch’s Case Management Feature
Brandwatch’s new Case Management feature allows brands to transition from traditional community management to comprehensive customer care. This change promises to strengthen customer relationships and enhance brand loyalty. It enables social media teams to convert queries into actionable cases seamlessly.
Benefits of Brandwatch’s New Customer Care Tools
The Case Management tool offers several advantages:
- Effortless Case Creation: Quickly transform social media messages into trackable cases.
- Enhanced Team Collaboration: Assign cases, delegate tasks, and streamline communication within the team.
- AI Powered Assistance: Utilize Iris, the AI writing assistant, for rapid and relevant customer responses.
- Comprehensive Case Overview: Access all relevant information at a glance to prevent missed inquiries.
How Case Management Enhances Social Media Service
Michael Amsinck, Chief Product Officer, emphasized that social media is crucial for customer service. Customers now expect prompt and personalized responses. The new Case Management feature equips brands with tools to take control of the entire customer care journey on social media. This tool ensures efficient handling of service requests and maintains a clear communication trail.
In summary, Brandwatch’s Case Management feature is a game-changer for social media-based customer care. By introducing advanced capabilities like AI assistance and improved collaboration, Brandwatch empowers brands to deliver superior service. This feature underscores Brandwatch’s commitment to helping brands thrive in the digital age.
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