Clubhouse, an invite-only audio chat room that has somehow invented the new concept of talking to friends. This is a new trend that is being adopted by many big platforms. Very similar to it was lockerRoom, which has recently been bought by Spotify.
Competitors like LinkedIn, Twitter, YouTube, Discord, Facebook, and Twitch might be seen adding the “audio chat room” concept making it the new “story” of the present time. Just like every other app that wanted to add the “story” feature into their updated structure, they are going for the audio chat rooms because it’s the obvious next step that seems interesting.
What does it mean for ClubHouse?
Introducing a new trendy feature of audio chat rooms is like creating a bomb that actually has went off. It has created a lot of potential for other platforms but hasn’t really created much for the original platform. Users say that they’d rather use the Discord’s clubhouse than the “ClubHouse” clubhouse. This phenomenon becomes the biggest block to social apps.
One of the biggest challenges about building a social app today is that you don’t get to capture your own value. Let’s see what it means. ClubHouse created something innovative, it was received in the market brilliantly, they had the right people on the team. But with so many large companies in the market with massive product teams, it’s just not enough anymore. The clubHouse has actually given an innovative and trendy new concept to the huge market-creating billions of dollars in value for everyone but itself.
Introducing ClubHouse concept on which app makes more sense?
If we go by the market patterns, one or two years from now, the clubhouse concept is going to become something nobody can ignore. Using this on some platforms already makes more sense than others. For example, people already do audio pitches in the DMs of important people in positions on LinkedIn. LinkedIn live is already being used, hence the introduction of an invite-only clubhouse chatroom on LinkedIn makes more sense.