commercetools has unveiled two groundbreaking innovations—Commerce MCP and the AI Hub—at Elevate – The Global Commerce Summit. These technologies aim to help enterprises rapidly embrace AI-powered commerce without the need for extensive replatforming. With these launches, commercetools takes a major step toward enabling the next generation of customer experiences.
How commercetools Empowers Enterprises With AI-Ready Commerce
The new Commerce MCP and AI Hub are built to make enterprise systems agent-ready. Until now, most enterprise environments faced difficulties connecting with AI agents due to legacy system limitations. By adopting a composable approach, commercetools ensures businesses can activate AI across existing infrastructure. This move allows brands to keep up with technological advancement without costly investments or overhauls.
Commerce MCP: Transforming Backend Services for AI Agents
At its core, the Commerce MCP leverages the Model Context Protocol (MCP) to transform commerce backend services—like product catalogs, carts, and orders—into AI-accessible formats. This upgrade supports seamless integration with leading agent frameworks, such as OpenAI’s Agent SDK, Vercel’s AI SDK, Langchain, and CrewAI. Emerging use cases include:
- Personalized product discovery and recommendations
- Automated cart creation and checkout orchestration
- Customer service powered by real-time data
- Internal agents designed to boost developer productivity
- Catalog data enrichment
By eliminating the friction of legacy systems, the Commerce MCP drives real-time, actionable AI applications for modern enterprises.
AI Hub Delivers Seamless AI Integration for Modern Brands
The AI Hub is designed for rapid AI integration across various channels, making it effortless for companies to deploy agent-driven experiences. This hub offers plug-and-play compatibility with major AI platforms, allowing for fast activation—no re-architecting needed. Brands can choose from an expanding selection of AI agents, such as conversational shopping agents that enable quicker, more personalized checkouts. As commercetools’ ecosystem grows, enterprises remain prepared for new large language models (LLMs) and frameworks, ensuring a competitive advantage.
In summary, commercetools is shaping the future of enterprise commerce by launching agent-ready solutions that are easy to adopt and highly effective. With Commerce MCP and the AI Hub, enterprises can operationalize AI swiftly, opening the door to enhanced customer journeys and smarter business operations. These innovations position commercetools as a leader in the evolving landscape of composable, AI-driven commerce.
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