Fullpath, a leading AI-first Customer Data Platform (CDP) in the automotive sector, has announced an exciting acquisition. The integration of Fuse Autotech’s Dynamic Payments solution signals a strong step forward in streamlining dealership operations and enhancing the customer experience. This move is set to provide car shoppers with real-time, tailored offers and a more seamless purchasing journey.
Fullpath Expands Capabilities with Fuse Dynamic Payments
With this acquisition, Fullpath is elevating its ecosystem by bringing Fuse Dynamic Payments into its suite of solutions. This addition enables dealerships to unify data from every profit center, including sales, finance, service, and parts. According to Aharon Horwitz, CEO and Co-Founder of Fullpath, this integration reinforces their commitment to delivering exceptional shopping experiences for car buyers. Dealerships using Fullpath now have advanced tools to create frictionless and personalized engagement in their marketing activities.
Real-Time, Personalized Offers Enhance Dealership Success
The Dynamic Payments solution works by seamlessly integrating with Fullpath’s CDP, pulling real-time data such as pricing, rebate information, and financing rates. Dealerships can automatically generate tailored inventory offers, displaying them across the Fullpath AI suite. This feature ensures that every offer, whether on websites, emails, SMS, or digital ads, reflects up-to-the-minute inventory data. As a result, car shoppers are met with highly relevant and personalized offers at every touchpoint.
Driving Customer Loyalty Through AI-Powered Engagement
Dealerships using the combined platform report notable improvements. According to Andrew Walser, CEO of Walser Automotive, integrating real-time, personalized offers directly into the Fullpath platform has increased closing rates and boosted customer loyalty. The AI-driven approach ensures each customer interaction is meaningful, timely, and enhances overall satisfaction. This next-level personalization offers a competitive edge for forward-thinking dealerships seeking to deepen relationships with their clients.
In summary, Fullpath’s acquisition of Fuse Autotech’s Dynamic Payments strengthens its position as an innovator in automotive technology. By leveraging real-time data and AI-powered personalization, Fullpath is empowering dealerships to drive loyalty, improve outcomes, and create lasting customer relationships in an evolving marketplace.
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