GOcxm, a leader in retail execution and consumer engagement solutions, has announced the acquisition of Emotive Technologies. Emotive Technologies is recognized as the company behind Apex, an advanced AI-powered consumer insights platform. This strategic move is set to reshape how brands utilize data, transforming insight into actionable results.
GOcxm Strengthens Consumer Intelligence With Apex Acquisition
With this acquisition, GOcxm integrates Apex’s cutting-edge capabilities into its end-to-end platform. The deal aims to empower brands to activate consumers, gather zero- and first-party data, and gain deeper shopper sentiment analysis. According to GOcxm’s CEO, Gary Kalk, this synergy will help brands move from data collection to measurable, confident decisions. The collaboration marks a significant advancement in unlocking the value of retail data for sustainable growth.
How Apex Enhances GOcxm’s AI-Powered Engagement Platform
The Apex platform fuses proprietary AI datasets with applied data science and behavioral science-trained AI. Now combined with GOcxm’s activation and execution tools, brands can:
- Design marketing and commerce initiatives faster
- Test and measure new strategies in real time
- Continuously optimize campaigns through predictive recommendations
By uniting these features, GOcxm offers a single, unified system where brands can validate strategies and model outcomes before taking action.
What This Acquisition Means for Retail Brands and Innovation
For retail and CPG brands, the partnership delivers several game-changing advantages:
- Faster learning from AI-powered insights and simulations
- Better prioritization of actions using predictive intelligence
- Seamless integration of activation, measurement, and optimization
GOcxm’s ongoing investment in AI innovation aims to ensure brands stay ahead in today’s data-driven retail landscape.
In summary, GOcxm’s acquisition of Emotive Technologies and its Apex platform is a major step forward for AI-driven consumer intelligence. By merging their technologies, they offer brands the ability to turn data into real-world performance, unlocking smarter decisions and stronger retail outcomes.
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