Hyundai Mobis has taken a significant leap at CES 2025, introducing the revolutionary Holographic Windshield Display technology, a groundbreaking advancement that reimagines the traditional driving experience. This innovation showcases a blend of sophisticated optical advancements and futuristic automotive design, tailored to enhance driver safety and comfort.
Unveiling Hyundai Mobis’s Holographic Windshield
At CES 2025 in Las Vegas, Hyundai Mobis revealed a pioneering product: the world’s first full-windshield holographic display. Integrated into Kia’s EV9 electric vehicle, this technology transforms the entire front windshield into a transparent display. Information such as driving metrics, navigation, and music playlists are projected onto the lower part of the windshield, ensuring drivers can access crucial data without diverting their attention from the road. Moreover, this internally designed interface retains the external appearance of standard glass, maintaining vehicle aesthetics without compromising on functionality.
Collaborative Innovation: Hyundai Mobis and ZEISS
The Holographic Windshield Display resulted from a strategic collaboration between Hyundai Mobis and ZEISS, a renowned German optical company. Together, they have engineered a holographic optical element embedded within a specialized film. This setup utilizes light diffraction to project clear, vibrant visuals directly to the viewer’s eyes. High brightness and exceptional color reproduction ensure that the displayed information remains visible even in bright outdoor environments, setting a new standard in display technology.
Future Plans and Market Expectations for 2027
While the technology excited CES attendees, it is still under development with mass production aimed for 2027. Hyundai Mobis and ZEISS are focused on completing pre-development by mid-2026. They seek to realize their vision of enhancing vehicle interaction through advanced display solutions on a global scale. This commitment was underscored by their engagement with multiple global clients and showcasing of strategic products at CES.
In conclusion, Hyundai Mobis’s Holographic Windshield Display represents a significant innovation in the automotive industry, with potential implications for safety, aesthetic design, and interactive experiences in vehicles. As the industry watches closely, the partnership between Hyundai Mobis and ZEISS continues to push the boundaries of what’s possible within automotive technology, promising an exciting future ahead.
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