MySize, a leader in AI-driven measurement solutions, has taken a significant step in expanding its technology portfolio. The company has announced the acquisition of ShoeSize.Me, a European SaaS specialist in AI-powered footwear sizing. This move further strengthens MySize’s role in fashion tech and innovative retail data solutions.
MySize Expands Naiz Fit Platform with ShoeSize.Me Acquisition
The acquisition sees ShoeSize.Me joining the umbrella of the Naiz Fit platform. This strategic decision is designed to create a comprehensive solution for both apparel and footwear sizing. Importantly, it brings together MySize’s apparel expertise and ShoeSize.Me’s cutting-edge footwear recommendation technology. The deal, mainly structured as a share transaction with minimal cash outlay, preserves MySize’s cash position. Additionally, it enhances cross-selling opportunities and strengthens the company’s presence across Europe and the Middle East.
AI-Powered Footwear Sizing Boosts Retail Data Innovation
ShoeSize.Me’s AI technology has already delivered millions of accurate footwear sizing recommendations. With more than 92 million consumer shopping experiences analyzed and data covering 23 million shoe sizes, 1.2 million models, and over 6,000 brands, the company enables valuable retail insights. This vast data resource will now feed Naiz Fit’s growing database, allowing for improved product innovation and sizing accuracy. Furthermore, MySize aims to help retailers reduce returns, improve margins, and foster greater customer loyalty by leveraging these data advantages.
Unified Sizing Platform Targets Global Fashion E-Commerce
By integrating ShoeSize.Me into Naiz Fit, MySize is establishing the first unified platform for sizing across clothing and footwear. This move positions the company as a consolidator in fashion technology, targeting the growing challenges of e-commerce retail. The expansion sets the stage for global operations and the adoption of advanced solutions like ShoeAI, expected to surpass half a million euros in SaaS revenues by 2025. With this, MySize aims to further capture the market and deliver a superior fitting experience to customers worldwide.
In summary, MySize’s acquisition of ShoeSize.Me signifies a major leap in creating a comprehensive, AI-powered sizing platform for fashion tech. By combining vast data resources, innovative technology, and a vision for unified retail solutions, the company strengthens its position as a leader addressing global e-commerce sizing challenges.
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