In a significant move within the tech and marketing industries, OneMagnify, a prominent data science-driven marketing solutions provider, has announced its acquisition of Emodo, a trailblazer in AI-powered programmatic marketing. This acquisition is set to enhance OneMagnify’s offerings to its B2B clients by integrating cutting-edge artificial intelligence capabilities and expansive programmatic solutions.
Overview of OneMagnify’s Acquisition of Emodo
The recent acquisition allows OneMagnify to incorporate Emodo’s innovative Connected TV (CTV)-first media marketplace into its portfolio. Emodo is renowned for its dynamic creative solutions and advanced audience targeting capabilities. With Emodo continuing to operate as an independent entity, the synergy between the two firms promises to leverage technological advances and data-driven insights to push the boundaries of B2B marketing.
Benefits of AI-Driven Marketing for B2B
The integration of Emodo’s AI technology with OneMagnify’s marketing solutions is poised to transform client strategies drastically. Mark Petroff, CEO of OneMagnify, emphasized the alignment of this acquisition with OneMagnify’s goal to provide a comprehensive suite of B2B marketing solutions. Utilizing Emodo’s AI-powered programmatic technology and immersive ad formats, OneMagnify aims to deliver personalized, impactful campaigns that significantly enhance customer engagement and return on investment.
Future Prospects for OneMagnify and Emodo
Alistair Goodman, co-founder of Emodo, shared his enthusiasm for the joint future, highlighting the potential to transplant B2C successes into the B2B realm. The collaboration is expected to foster innovation, scaling up experiences that promote growth and deliver substantial value to clients. The strategic convergence of these companies is likely to set new standards in the marketing domain, especially within B2B environments.
In conclusion, the acquisition of Emodo by OneMagnify marks a transformative phase for both entities, promising to elevate the standards of B2B marketing through extensive use of AI and programmatic solutions. With a focus on delivering highly targeted and engaging content, OneMagnify is set to enhance its service offerings and assert its position as a leader in the marketing industry.
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