PulsePoint has announced its entry into the LinkedIn Marketing Partner Program, marking a major milestone in digital health marketing. This partnership enables healthcare brands to connect more effectively with healthcare professionals (HCPs) on LinkedIn. With the launch, PulsePoint aims to deliver stronger audience engagement and campaign performance across social channels.
PulsePoint Integrates Omnichannel Audience Solution with LinkedIn
PulsePoint is expanding its Omnichannel Audience solution to now include LinkedIn, the world’s largest professional network. Marketers can use PulsePoint’s HCP audience segments to activate campaigns within LinkedIn. These efforts can then be coordinated and measured across PulsePoint’s broader marketing ecosystem. The move follows strong customer demand and a successful beta test, highlighting the importance of LinkedIn as a platform—used daily by 69% of HCPs worldwide.
Enhanced HCP Audience Targeting and Performance Reporting
The integration brings several enhancements for healthcare marketers. PulsePoint now allows for real-time, NPI-level audience activation on LinkedIn, enabling more precise campaigns. Beta results showed that engagement nearly doubled, while costs like CPM and CPC dropped by one-third when compared to competitors. In addition, PulsePoint’s proprietary reporting delivers detailed NPI-level insights, offering marketers a clearer look at which HCPs engage with their campaigns. This data-driven approach helps marketers optimize investment and performance across channels.
PulsePoint’s Partnership Expands Reach for Healthcare Marketers
The PulsePoint and LinkedIn collaboration offers brands greater audience scalability and efficiency on social media. Marketers can also add PulsePoint’s analytics solution, HCP365, which gives even deeper, cross-channel insights. This provides a holistic view of HCP engagement across social, site, search, and email. By empowering brands with advanced reporting and targeting capabilities, PulsePoint helps healthcare marketers maximize relevance and impact.
In summary, PulsePoint’s integration with the LinkedIn Marketing Partner Program delivers new opportunities for healthcare brands to connect with HCPs. The enhanced targeting, real-time insights, and broad reach position PulsePoint as a major force in digital health marketing moving forward.
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