Stellar Tech has made a major move in the influencer marketing world by acquiring Join, a leading Dutch creator platform. This merger is set to reshape how brands and creators connect across the Benelux region. With this step, Stellar Tech is intensifying its mission to become Europe’s top player in creator marketplaces.
Stellar Tech Expands with Acquisition of Join in the Benelux
By purchasing Join, Stellar Tech is making its third acquisition in two years. Earlier, the company acquired Influo in July 2024 and IROIN® in March 2025. This move strengthens Stellar Tech’s ambition to consolidate the European creator market through a blend of local know-how and innovative technology. Join’s expertise provides instant access to a large network of top Dutch brands and vetted creators. This combination promises accelerated growth and increased influence within the Benelux region.
How This Merger Creates a New Marketplace for Brands and Creators
Merging Join with Creatorz, Stellar Tech’s existing marketplace, builds the biggest creator platform in Benelux. Here’s why it matters:
- It unites tens of thousands of creators across Belgium and the Netherlands.
- Brands gain access to a larger, more diverse creator base for direct and flexible collaborations.
- The platform uses AI-powered technology to improve quality and efficiency.
For creators, the new marketplace means streamlined collaborations and better exposure. For brands, it brings speed, authenticity, and innovative tools to enhance influencer campaigns.
Leadership Changes and Strategic Vision for the Creator Economy
The leadership team is getting a significant boost from Join’s founders. Paolo Martorino, Join’s former CEO, becomes Managing Director of Creatorz. Edwin Knip, previously CTO, will now lead Creatorz’s tech and product strategy. According to Cathy Pill, CEO of Stellar Tech, this merger is about shaping the future of an industry where collaborations are more inclusive and diverse. The vision rests on two pillars:
- Analytics: Uniting Stellar and IROIN® for comprehensive creator discovery and measurement.
- Marketplace: Combining Creatorz and Join for an instant collaboration space covering both micro-influencers and UGC creators.
These changes highlight Stellar Tech’s commitment to expanding the definition of the creator economy and making brand-creator partnerships more rewarding.
In summary, Stellar Tech’s acquisition of Join creates the largest creator marketplace in the Benelux, powered by experienced leadership and advanced technology. As the company grows its footprint, both brands and creators stand to benefit from more opportunities, smarter tools, and a broader, united community.
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