GetWhys, a leading B2B customer insights platform, has announced a significant expansion to its data capabilities. The company now offers a unified data platform that combines Internet Data, Organizational Data, and proprietary research interviews. This move aims to empower go-to-market teams with richer, actionable insights to address today’s complex business questions.
GetWhys Integrates Internet, Organizational, and Interview Data
With this update, GetWhys brings three distinct data layers together:
- Internet Data: Unbiased and relevant insights are sourced directly from public online content, filtering out noise and misinformation.
- Organizational Data: Companies can securely analyze internal customer intelligence, like sales transcripts and product documentation, all in one place.
- GetWhys Interview Data: Access to an ever-growing database of in-depth interviews with verified B2B software users and buyers offers unique primary research.
This integration offers teams a streamlined approach to exploring multiple data types within a single platform.
How Unified Data Empowers B2B Go-to-Market Teams
The new platform allows B2B GTM teams to solve pressing business challenges by layering data from diverse sources. For instance, teams can:
- Pinpoint feature gaps that lead to lost deals by blending sales feedback, web intelligence, and direct customer interviews.
- Create product launch messaging based on real user vocabulary, internal documentation, and current market sentiment.
- Analyze messaging effectiveness by examining the language of best customers and the wider market, all in one workflow.
According to users, such as product marketers, this unified approach delivers insights that were previously difficult to obtain in one place.
A Unified Platform to Streamline Research and Insights
With the launch of the new platform, GetWhys positions itself against the rising tide of fragmented AI tools. Customers benefit from unlimited research requests at no additional cost, which sets GetWhys apart in the competitive customer insights arena. This integration helps organizations avoid tool sprawl and gain comprehensive, actionable insights faster.
In summary, GetWhys’ unified data platform promises to transform how B2B marketing and product teams gather and analyze insights. By merging internet, organizational, and proprietary interview data, GetWhys delivers a powerful, all-in-one solution for modern go-to-market strategies.
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