Discover the sights, smells, and rich flavors of Yunnan as the “My Yunnan Flavor” topic challenge invites creators from all over the world to showcase this Chinese province’s unique food scene. Through short videos, participants can capture everyday experiences, local markets, and signature dishes, bringing Yunnan’s vibrant culture into the global spotlight.
Global Creators Invited to Share Their Unique Yunnan Flavor Stories
From August 20 to September 30, 2025, Yunnan SYNDA Information Industry Co., Ltd. encourages creators worldwide to join the “My Yunnan Flavor” topic challenge. Participants are tasked with sharing short, engaging videos that document Yunnan’s culinary stories and market life. By exploring local tastes and traditions, the challenge aims to paint an authentic picture of Yunnan for a global audience. Aspiring storytellers can use the hashtag #MyYunnanFlavor and tag @visityunnan on social media to submit their entries.
Exploring Yunnan’s Culinary Culture Through Five Distinct Flavors
This campaign centers on the five-flavor theme: Sour, Sweet, Bitter, Spicy, and Umami. Creators are encouraged to feature dishes and traditions that embody these tastes. Beyond food alone, the challenge dives into spring market rituals and street culture, each reflecting the dynamic ethos that makes Yunnan special. The initiative also includes interviews with foreign visitors, offering unique, cross-cultural insights into the province’s dining scene.
Participate in the Challenge and Connect With Yunnan’s Vibrant Markets
Adding a playful twist, the “100 Yuan Market Challenge” invites creators to explore local markets with a budget of just 100 RMB. This tight limit encourages creativity as participants discover signature snacks and memorable moments. Select videos will be featured on official digital channels, and top content will link with offline market events to amplify engagement. Special collaborations with international KOLs will further boost the campaign’s global reach.
The “My Yunnan Flavor” challenge presents a remarkable chance for creators to explore and share Yunnan’s culinary wonders. Through heartfelt storytelling and creative video, the event not only celebrates five distinct flavors but also connects global viewers to the remarkable food culture of Yunnan. Don’t miss the opportunity to participate and showcase Yunnan’s unique vibrancy to the world.
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