The launch of the Spectrum App Store marks a significant shift in how customers access and manage their streaming entertainment. As streaming services continue to multiply, Spectrum’s new platform promises greater simplicity, value, and flexibility, transforming how users find their favorite shows and sports content.
How the Spectrum App Store Simplifies Streaming Choices
The new Spectrum App Store lets Spectrum TV customers activate and upgrade popular streaming apps included with their plans at no extra cost. This platform claims to deliver up to $125 in monthly retail value, making entertainment more affordable and accessible. Users can manage their apps through the My Spectrum App or Spectrum.net, whether they have a traditional TV package or prefer à la carte options. Major streaming services like Disney+ Hulu Bundle, HBO Max Basic with Ads, and more are available to add or upgrade, ensuring easy access and seamless account management.
Tracy Morgan Stars in Spectrum Ad Highlighting Sports Access
To promote this innovation, Spectrum launched the “Where’s My Knicks Game?” ad starring comedian Tracy Morgan and former Knicks All-Star John Starks. The ad humorously captures the frustration fans feel when hunting for their favorite teams. It also highlights Spectrum’s Xumo feature with enhanced voice search and dedicated team pages. Now, sports fans can quickly find out where their games are broadcast—whether on a streaming app, a regional sports network, or a traditional TV channel.
Spectrum Partners With Apple and Amazon for Next-Gen Features
Spectrum is taking things further by partnering with Apple and Amazon on next-generation features. For Lakers fans, select games in the 2025-26 NBA season will be available in Apple Immersive for Apple Vision Pro, offering a courtside viewing experience. Additionally, Spectrum and Amazon have agreed on business solutions that allow Amazon’s enterprise projects to auto-connect and optimize using Spectrum’s high-speed network. These steps showcase Spectrum’s commitment to evolving with technology and offering customers seamless connectivity and entertainment options.
In conclusion, the Spectrum App Store positions Spectrum as a leader in digital entertainment by simplifying streaming, improving sports fan access, and collaborating on innovative technologies. This new platform demonstrates Spectrum’s dedication to combining value, convenience, and future-ready experiences for its customers as the streaming landscape continues to grow.
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