UST, a renowned technology transformation company, is teaming up with Australian retail tech leader Storeplay to reshape how shoppers experience stores in the United States. This landmark partnership signals a new era for retailers looking to unify their in-store environments with advanced digital solutions.
UST and Storeplay Join Forces to Transform US Retail
UST’s collaboration with Storeplay marks Storeplay’s official debut in the American market. By leveraging UST’s extensive retail domain expertise and Storeplay’s comprehensive sensory retail technology, the partnership aims to modernize retail for enterprise and mid-tier brands in North America. UST will serve as the exclusive technology execution partner, handling system installations, network infrastructure, field services, and ongoing support for rapid and reliable nationwide deployment.
Unified In-Store Experiences: Bridging Digital and Physical
Storeplay’s all-in-one Retail and Multi-Site Operating System integrates music, scent, messaging, digital signage, and in-store media under a single, easy-to-manage platform. This unified approach helps retailers provide a more cohesive customer experience by bridging the gap between physical and digital channels. By combining platform innovation with UST’s field execution strengths, US retailers can now craft immersive, high-performing, customer-first store environments.
Scaling Innovative Retail Solutions Across North America
The partnership gives Storeplay access to UST’s established US infrastructure and support network, allowing for fast scalability and seamless service. Retailers benefit from a future-ready solution that reduces the complexity of managing multiple vendors. The goal is to offer differentiated and scalable store experiences that enhance customer engagement and boost performance without operational headaches.
In summary, the collaboration between UST and Storeplay is set to deliver next-generation, unified in-store experiences to US retailers. By combining advanced technology with proven field expertise, this partnership positions retailers to thrive in an increasingly digital world, ushering in a new chapter for American physical retail.
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