In a significant expansion of its capabilities, ADA, a leader in Data and AI technologies, announced the acquisition of Customore, enhancing its influential presence in the ecommerce domain. This move sets ADA apart in the Consumer Packaged Goods (CPG) sector, enabling the launch of their revolutionary Intelligent Commerce Solution. Aimed at transforming ecommerce through data-driven insights and AI, this development marks a pivotal step for ADA in setting industry standards for customer-centric digital commerce.
ADA Acquires Customore: A Strategic Move
ADA’s acquisition of Customore, a renowned platform specializing in ecommerce data consolidation, marks a watershed moment for the company. This merger not only expands ADA’s portfolio but also solidifies its status as the preeminent integrated ecommerce provider in Asia. According to ADA CEO, Srinivas Gattamneni, integrating Customore’s capabilities with ADA’s existing services will propel innovation across the digital commerce landscape, enhancing decision-making and operational efficiency at every customer touchpoint.
Features of Intelligent Commerce Solution
The Intelligent Commerce suite developed by ADA is founded on three key components:
- Customore’s Data Layer – Utilizes advanced data connectors to centralize ecommerce data, establishing a robust foundation necessary for creating data-driven business strategies.
- ADA’s AI CoPilot – Employs predictive analytics to refine ecommerce operations such as demand forecasting and inventory management, backed by ADA’s advanced analytics and scalable cloud technology.
- Digital Operations Expertise – Offers extensive support from ADA’s digital operations team, enabling the seamless execution and scaling of comprehensive ecommerce solutions.
Benefits for the CPG Industry with ADA
The integration of Customore into ADA’s operations is poised to deliver unprecedented advantages to the CPG industry. Sherry Tan, Chief of Ecommerce at ADA, emphasized that their upgraded Intelligent Commerce platform would enable companies to make more informed product decisions, optimize marketing strategies, and increase efficiency in promotions and digital shelf management. This holistic approach is expected to drive significant growth and customer satisfaction in an increasingly competitive digital market.
With the introduction of the Intelligent Commerce Solution, ADA is poised to redefine the standards of digital commerce, enhancing the capabilities of brands across the CPG industry. This initiative reflects ADA’s commitment to leveraging its technological and analytical prowess to foster transformative growth and enduring success in the sector. Brands are now invited to explore these groundbreaking solutions by requesting demos, signaling the beginning of a new era in data-driven commerce.
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