In the wake of amplified trade activities between China and the CIS countries in 2023, eCommerce has emerged as a particularly thriving industry. However, foreign brands keen on tapping into this ripe market face a few challenges, addressed innovatively by AdRu.
Growth of ECommerce in CIS countries
The astronomical growth of trade turnover between China and CIS countries is driven by a burgeoning demand for Chinese goods. The rise in eCommerce played a crucial role in this growth, with China securing over 50% of the global volume, even outstripping the United States. A majority of the 250 million daily Internet users in CIS countries are active online shoppers.
Challenges for foreign ecommerce brands in CIS
Despite the gains, foreign brands encounter obstacles in reaching the growing eCommerce market of the CIS countries. Key among these is the fast and efficient channeling of advertising budgets into popular networks such as VKontakte, Yandex, and MyTarget. Added to this challenge is the advertising law enforced in 2022, mandating all advertisers to label their advertisements. Finally, understanding the specific nuances of the CIS market is another hurdle for Chinese brands.
How AdRu simplifies marketing for Chinese brands
AdRu cast itself as the answer to these challenges, providing services to facilitate budget funding and advertisement labelling, while also offering valuable insights into the CIS market. The AdRu consultants bank on their extensive experience with popular brands like Alibaba, SHEIN, and Logitech to guide other aspiring brands. By extension, they help these brands capitalize on channels like Telegram, a crucial player in the CIS eCommerce landscape.
In conclusion, while there is amazing potential for eCommerce in CIS countries, foreign brands face significant hurdles. Solutions like AdRu are making it easier for these brands to understand and succeed in this vibrant market, driving continued growth. It shouldn’t come as a surprise that the future of eCommerce continues to burn bright in the CIS region.
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