The landscape of digital marketing and fintech may be up for transformation as Asset Entities inches closer to merging with Strive Enterprises. With a recent SEC approval, this potential union marks a major milestone, promising aggressive moves in the Bitcoin treasury space.
SEC Approves Asset Entities-Strive Merger and Upcoming Vote
The U.S. Securities and Exchange Commission recently declared Asset Entities’ Form S-4 registration statement effective. This move sets the stage for a virtual special meeting, scheduled on September 9, 2025. During the meeting, shareholders will vote on several key proposals regarding the merger. Notably, over 40% of shareholders have already committed to support the deal, with about 10% more needed for approval. Shareholders of record as of July 21, 2025, can now vote online or during the special meeting.
Details of the Merger, PIPE Financing, and Bitcoin Strategy
If approved, the merged company—set to be renamed Strive, Inc.—will continue to trade as ASST and adopt a bold Bitcoin-focused approach. The company anticipates securing over $750 million through private placement financing at closing. There is also potential for an additional $750 million via warrant exercises. Uniquely, a Section 351 Exchange will place the combined firm among the top 100 corporate Bitcoin treasuries even ahead of a planned rapid accumulation strategy.
Leadership, Ownership, and Next Steps for the Combined Company
Matt Cole, current CEO of Strive, will lead the new entity as CEO and Chairman. Arshia Sarkhani, President and CEO of Asset Entities, will transition to the role of Chief Marketing Officer and board member. Upon completion, Strive stockholders will own about 94.2% of the combined company, while Asset Entities stockholders will own the remaining 5.8%. Finalization of the merger still depends on shareholder approval and Nasdaq’s green light for the listing application.
In summary, the Asset Entities-Strive merger represents a pivotal move in the digital marketing and Bitcoin treasury sectors. With strong shareholder support, significant financing prospects, and visionary leadership, this merged company is poised to make waves following a successful vote and closing.
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