In an ambitious move aimed at boosting its data modeling capabilities, Chicago-based Marketing Transformation Partner Fusion92 has announced the acquisition of SaaS company TRAK Data. The acquisition will allow Fusion92 direct access to top-performing audience lists and customer profile insights.
Fusion92 Acquires TRAK Data
TRAK Data, renowned for its AI-driven data modeling platform, will join forces with Fusion92’s existing Data & Analytics department. Fusion92’s CEO, Matt Murphy, has certainly expressed his optimism about the strategic union, stating it aligns with their mission to mold the future of marketing technology through data science.
AI-Driven SaaS Joins Fusion92’s Arsenal
TRAK’s proprietary algorithm leverages AI and machine learning to transform manual data science into an automated process. This enables businesses of all sizes to access sophisticated data science. Both TRAK founders, Jessica Akinwale and Brian Tran, will bring over 20 years of experience to Fusion92. They will consult with client partners who want to delve deeper into their data journeys, offering what Fusion92 refers to as Software With a Service (SWaS).
Implications of Fusion92’s Latest Acquisition
Fusion92’s fourth acquisition since January 2022, and eighth overall, signals a clear emphasis on bolstering its marketing, science, and innovation resources. The integration of TRAK’s system into Fusion92’s existing products and services will serve as a standalone offering through the company, enabling broad access to expansive, precise data points.
In summary, Fusion92’s acquisition of TRAK Data stands as a testament to the company’s commitment to harnessing advanced data-centric models for improved marketing outcomes. This merger offers promising prospective advancements in audience targeting strategy and substantial service enhancements for their clientele. It signals a powerful direction in the world of marketing technology and data science.
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