G2 has announced a major move that is set to reshape the B2B software marketplace. The company will acquire Capterra, Software Advice, and GetApp from Gartner. With this landmark deal, G2 aims to create the largest source of online data and insights, streamlining software buying in the age of AI.
How G2’s Acquisition Merges Leading Software Review Platforms
This acquisition brings together four of the top platforms in the industry. G2, Capterra, Software Advice, and GetApp collectively provide 6 million verified reviews and reach over 200 million annual software buyers worldwide. By uniting these platforms, G2 will offer software buyers and vendors a more robust marketplace. The combined taxonomy boasts 2,000+ software and service categories, delivering a comprehensive view of the market.
The Impact of Unified AI-Driven Insights for Buyers and Vendors
By pooling data and expertise, G2 will deliver AI-driven recommendations that accelerate and improve decision-making for buyers. Vendors, meanwhile, benefit from expanded visibility and access to buyer intent signals. Some key enhancements include:
- Enhanced AI-based product recommendations for buyers
- Up to 3x more Buyer Intent signals for vendors
- Advanced digital advertising solutions to help vendors connect with in-market buyers
This strategic step enables both sides of the marketplace to act with confidence and speed.
What This Acquisition Means for the Global Software Market
Partners, investors, and consultants are also set to benefit from G2’s enriched data. Richer datasets allow for improved targeting, sharper integrations, and stronger market analysis. G2’s move will empower the global software ecosystem with actionable, reliable insights fueled by authentic feedback. The deal is expected to close in the first quarter of 2026, pending customary approvals.
In summary, G2’s acquisition of Capterra, Software Advice, and GetApp stands as a pivotal shift in the B2B software space. Bringing together trusted review platforms, expanding AI capabilities, and enriching data, G2 is positioned to redefine how software is discovered, evaluated, and purchased globally.
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