Venerated loyalty technology provider, Kognitiv, takes an important step towards solidifying its standing in the market by acquiring Seekda. This strategic acquisition highlights Kognitiv’s commitment to offering superior AI and machine learning-powered services to brands worldwide.
Kognitiv Strengthens its Loyalty Technology
Underlining its intent to stay ahead of customer expectations, Kognitiv focuses on building deeper relationships through data-driven personalization. The acquisition is a calculated move toward bolstering their operations, allowing Kognitiv to concentrate on their core competencies and a captivating product trajectory which relies on the power of AI and machine-learning.
Affirming Kognitiv’s Vision with the Seekda Acquisition
Boasting a robust line of innovative booking technologies, the Austrian-based Seekda is a significant addition to Valsoft’s software companies portfolio. This acquisition is expected to accelerate Seekda’s future growth and evolution. Kognitiv’s CEO, Tim Sullivan, expressed his confidence in Valsoft as the perfect home for Seekda, hinting at an enhanced focus on Kognitiv’s loyalty platform.
About Kognitiv and Valsoft: The Deal In Detail
Kognitiv’s efforts to deliver innovative AI-native applications and its alignment with Aimia’s Loyalty Solutions business paints a promising picture of a global leader in loyalty solutions. Meanwhile, Valsoft, with its expertise in acquiring, managing, and growing numerous vertical market software companies, seeks to bring innovation, success, and growth to its diverse portfolio.
In conclusion, this deal represents a crucial strategic move by Kognitiv to reinforce its loyalty platform and keep pace with the rapidly evolving customer expectations. The acquisition sets the stage for Kognitiv to tap into its vast potential, leverage Seekda’s distinct capabilities, and dominate the loyalty and customer data intelligence sector.
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