The world of digital marketing is evolving rapidly, and MarketFully is making a bold move to stay ahead. The company has announced its acquisition of Social Element, a global social media agency, in a bid to expand its multilingual content marketing capabilities. This step is set to enhance their AI-powered solutions and strengthen branded communities across social media channels.
MarketFully Expands InContent Marketing With Social Element Acquisition
With the acquisition of Social Element, MarketFully integrates a leading social media agency into its platform. This deal aligns with MarketFully’s long-term strategy to offer a wider range of AI-driven multilingual content services. As a result, brands working with MarketFully can now expect improved global discoverability through more engaging and culturally relevant social media content. According to CEO Evan Kramer, the union enables the company to support brands in both web content and social engagement, powered by advanced AI technology.
Strengthening Multilingual Social Media Capabilities Globally
Over the past year, MarketFully has taken significant steps to bolster its portfolio. It recently integrated MotionPoint’s web localization and invested in multilingual marketing through Key Content. Now, Social Element’s expertise in social-first creative content, influencer management, and brand safety enters the mix. This expansion allows MarketFully to lead the way in offering multilingual social content, driving deeper connections between brands and global audiences.
MarketFully and Social Element Forge New Era in Brand Engagement
The leadership at Social Element remains committed post-acquisition, ensuring continuity and a strong foundation for growth. Founder Tamara Littleton will stay on as advisor, while members like CEO Ashley Cooksley and Chief Growth & Innovation Officer Linn Frost lead new initiatives. The collaboration builds on Social Element’s two-decade legacy, helping brands connect with millions across social platforms while enabling clients to benefit from innovative content solutions like MF.AI.
In summary, the acquisition allows MarketFully to expand its InContent Marketing offerings and deliver enhanced multilingual and social marketing solutions. By combining AI technology and expert human insight, the company is set to redefine how brands engage with global audiences. As MarketFully and Social Element move forward together, clients can anticipate even more effective and authentic global marketing strategies.
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