Rokt Empowers SMBs with AfterSell Acquisition

In a significant move aimed at fortifying its influence in the ecommerce landscape, leading technology company Rokt recently announced plans to acquire Shopify partner AfterSell.

Rokt Strengthens Shopify Offering with AfterSell Acquisition

Renowned for leveraging AI and machine learning to enhance the shopping experience, Rokt is further developing its small and medium-sized business (SMB) offerings. With the acquisition of AfterSell, Rokt expands its client portfolio with over 20,000 merchants, granting them access to powerful AI capabilities previously exclusive to large enterprises. The transaction is scheduled to conclude by February 1, 2024.

Combining Competencies: Delivering Robust Tools for Merchants

Rokt aims to aggregate the offerings of its own app, Rokt Ecommerce, with AfterSell and UpCart’s functionalities. This amalgamation aspires to provide a more potent product for merchants. AfterSell’s solutions, known to enhance sales through personalized upsells during cart, checkout, and post-purchases, will now augment Rokt’s checkout optimizing app.

Rokt’s Journey of Growth and Future Initiatives

Coming off a year filled with significant growth initiatives and key executive appointments, Rokt continues to grow. The acquisition follows a partnership with Formula 1’s 2023 champion team, Oracle Red Bull Racing. As a shining testament to the company’s growth, it has also achieved recognition as one of the fastest-growing private companies in the US by Inc. for the past three years consecutively.

In conclusion, the Rokt-AfterSell deal looks set to bolster Shopify’s service provision to its SMB clients. Beyond this, the deal is poised to improve customer experiences, thanks to the seamless integration of advanced and efficient ecommerce solutions. Underlining Rokt’s dedication to deliver relevant offers at key transaction moments, the AfterSell acquisition will undoubtedly pave the path to a more robust and personalized shopping experience for customers.

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Alex is a seasoned editor and writer with a deep passion for technology and startups. With a background in journalism, content creation, and business development, Alex brings a wealth of experience and a unique perspective to the ever-changing world of innovation. As the lead editor at Startup World, Alex is committed to discovering the hidden gems in the startup ecosystem and sharing these exciting stories with a growing community of enthusiasts, entrepreneurs, and investors. Always eager to learn and stay updated on the latest trends, Alex frequently attends industry events and engages with thought leaders to ensure Startup World remains at the forefront of startup news and insights. Alex's dedication and expertise help create an engaging platform that fosters knowledge-sharing, inspiration, and collaboration among tech-savvy readers worldwide.

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