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Vegan dessert by ‘Family’ – The Personalized food recommendation platform

As outdoor activities are restricted due to the prolonged COVID-19, many people are concerned about weight gain. In particular, as the weather gets warmer and clothes get thinner, the concern is bound to increase. In the past, extreme methods such as a raw food diet or fasting were often used to lose weight in a short period of time, but recently, ‘Healthy Pleasure’, which means managing health happily instead of strict management, is garnering attention. A platform service that is attracting attention in line with this trend is ‘Family’. Family (CEO Ju-hee Kim) has developed a delicious ‘vegan dessert’ using existing dessert making techniques.

IMAGE2. CEO Ju hee Kim Vegan dessert by 'Family' - The Personalized food recommendation platform

Family – Keto and Vegan lifestyles friendly

It’s a personalized food recommendation service platform that uses big data to provide products and services that fit ketogenic and vegan lifestyles. It provides ‘personalized food recommendation’ service based on big data, and provides a solution service that ranks and curates additives contained in food within the platform, targetingpeople with vegan and ketogenic diets as the primaryusers. Through user review contents, you can check the quality of the product and whether the product suits your taste checklist,which is taken when you first subscribe, and processes personal taste data and existing data to match your personalized taste.

Family has recently completed the development of a delicious vegan dessert with their dessert making techniques, and plans to launch it in the near future. This product can be enjoyed by a wide range of vegans and flexitarians who are intermittent vegetarians. As a low-carb product, it isfriendly for the environment and for your health and it tastes great too, and they areworking hard to launch their new product with unique packaging. Currently, the platform is also preparing various programs to give practical help with usability and health management through user feedback. It plan to focus on easy and fun solutions that can be used together with programs to help consumers who are ketogenic or vegetarian for the first time, such as group diet programs and dietary management guides.

image Vegan dessert by 'Family' - The Personalized food recommendation platform

Covid changed some trends

“The importance of health care is growing due to COVID-19,” said Family CEO Ju-hee Kim, furthermore “We are aiming for health management that starts with foods composed of nutritious ingredients for health rather than cheap products,” adding that the focus is on the niche health care needs of the MZ generation who seek healthy pleasures.

In line with these trends, Family plans to diversify the customer experiences with health care information content familiar to the MZ generation,while expanding services so that health care can be easily and fun. “We will provide services focusing on easy and fun health care so that our eating habits can develop into a healthy way of life,” CEO Kim added.

Meanwhile, Family is a participating company in the ‘Incheon Airport 3K+ Startup Incubation Project’, supported by Incheon Technopark (Incheon TP), and the company said

“Through the 3K support program, we are able to promote our technology and raise brand awareness. We are grateful to be able to actively promote our services with various support such as Incheon Airport Metaverse Hall.


Leo is a Tech lover and Startup fanatic. It all started after his software engineering bachelor in France. But the passion really came after his IT Master in Tsinghua University, in Beijing China. With a striving passion to share, Leo will generously share with you the latest update on startups. His passion for global innovation will thrive and you will find him often covering Startup shows around the world. Be sure to get news from CES, Websummit, slush and of course innovation from South Korea thanks to a partnership with some government association!

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