The world’s largest commodity wholesale market is marking a major milestone. Yiwugo, the official website of the Yiwu Commodity Market, has celebrated its 13th anniversary with the grand opening of Yiwu’s Gen-6 Market. This launch brings new opportunities for both cross-border and domestic trade, driven by technology and an expanding merchant base.
Yiwugo Celebrates 13 Years With Gen-6 Market Launch
On October 14, 2025, Yiwu Global Digital Trade Center officially opened, representing the flagship project of Yiwu’s sixth-generation market. This massive new center covers 1.25 million square meters and includes five functional zones:
- Marketplace
- Business offices
- Commercial district
- Apartments
- Digital trade port
Notably, the marketplace alone covers 410,000 square meters and houses over 3,700 storefronts. This bustling environment integrates merchants from eight fast-growing industries, with a special focus on proprietary brands and IP-driven products. International buyers benefit from real-time digital networking and interactive online features, transforming shopping experiences worldwide.
Gen-6 Market Welcomes Innovative Brands and Retail Upgrades
Merchant onboarding for the new Gen-6 market began as early as September 2025. So far, nearly 1,300 stores have registered on Yiwugo, collectively uploading almost 16,000 products. Many of these retailers are:
- Established premium merchants upgrading their operations
- Newly created independent brands
- IP-authorized exclusive boutiques
Success stories abound. For example, Guangyi Toys launched fresh, innovative products and swiftly secured orders from American buyers. Another standout, Opal Silver Jewelry, debuted refined boutiques that offer live-streaming and on-site experiences. Their new “Broken Silver” line achieved a conversion rate of over 90% and drew major domestic and international interest.
AI-Powered Shopping and Live-Streaming Reshape Trade Dynamics
Yiwugo has leveraged artificial intelligence to enhance its platform. In September 2025, the company launched AI-powered shopping assistants for its website and mobile app. These tools provide:
- Instant answers to buyer queries
- Tailored purchasing recommendations
- Exclusive support for premium storefronts
Furthermore, the Gen-6 market is fully equipped for live-streaming. Sellers can now showcase products to a global audience, bridging the gap between merchants and buyers in real time. These developments simplify transactions and empower merchants, while also creating memorable experiences for consumers around the world.
As Yiwugo celebrates a decade-plus of innovation, the opening of the Gen-6 market signals a bright future for smart trade. Through digital upgrades and a diverse merchant network, Yiwugo continues to shape the landscape of global wholesale commerce and empower the next generation of entrepreneurs.
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