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Zaelab and TMG Merger Sparks Powerful AI Boost for B2B

Zaelab and TMG have announced a significant merger, forming the largest independent consultancy dedicated to modernizing B2B enterprises for the AI era. This strategic union aims to eliminate complexity and unlock the transformative potential of artificial intelligence for businesses worldwide.

Zaelab and TMG Merge to Lead B2B AI Enterprise Transformation

The merger brings together over 350 professionals across North America, Europe, and Latin America. Combined, Zaelab and TMG focus on solutions for Experience, Commerce, Configure, Price, Quote (CPQ), and Cloud. The companies aim to transform fragmented digital infrastructures into AI-ready ecosystems. As a result, enterprises can expect smarter workflows, faster execution, and better customer experiences.

How the Merger Accelerates AI-Driven B2B Solutions and Growth

Artificial intelligence often falls short in large enterprises due to disconnected systems and siloed data. The unified Zaelab and TMG team is directly addressing these challenges by:

  • Delivering AI-powered digital experiences across all business touchpoints
  • Embedding automation to streamline workflows and operations
  • Designing flexible cloud architectures that adapt and scale efficiently
  • Connecting data platforms for real-time insights

This approach helps manufacturers modernize operations and leverage AI for true business transformation.

Strategic Partnerships Strengthen Zaelab and TMG’s Market Position

Zaelab and TMG are trusted partners for renowned platforms like Shopify, ServiceNow, and Logik.ai. The merger strengthens Zaelab’s investment in Shopify, following its recent acquisition of Trellis. Their solutions—Portul (Zaelab’s B2B Commerce Experience platform) and Fuse (TMG’s enterprise integration hub)—are both recognized in Shopify’s Partner Solutions Center. Additionally, Zaelab has achieved Lightspeed partner status with Logik.ai, expanding capabilities in AI-driven CPQ and CRM under ServiceNow.

In summary, the merger of Zaelab and TMG marks a bold commitment to revolutionizing B2B enterprise transformation. Their combined expertise and partnerships are set to accelerate innovation, improve operational efficiency, and help businesses fully harness the power of artificial intelligence in today’s digital landscape.

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Emily Wu

Emily is a seasoned editor and writer with a deep passion for technology and startups. With a background in journalism, content creation, and business development, Emily brings a wealth of experience and a unique perspective to the ever-changing world of innovation. As the lead editor at Startup World, Emily is committed to discovering the hidden gems in the startup ecosystem and sharing these exciting stories with a growing community of enthusiasts, entrepreneurs, and investors. Always eager to learn and stay updated on the latest trends, Emily frequently attends industry events and engages with thought leaders to ensure Startup World remains at the forefront of startup news and insights. Emily's dedication and expertise help create an engaging platform that fosters knowledge-sharing, inspiration, and collaboration among tech-savvy readers worldwide.

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