South Korea

FIX 2024 Successfully Concludes with $1.945 Billion in Export Consultations and Paves the Way for Global Innovation

The Future Innovation Tech Expo 2024 (FIX 2024) wrapped up on a high note, attracting 133,118 visitors over four days from October 23 to 26 at Daeguโ€™s EXCO. Under the theme, โ€œA Better Future Shaped by Innovation Technology,โ€ the event established itself as a leading platform for advanced tech innovation in South Korea, highlighting Daeguโ€™s role in global industry trends.

FIX 2024: An Ecosystem of Advanced Technology

FIX 2024 presented innovations in future mobility, robotics, AI, Big Data, and Blockchain (ABB) across 2,071 booths. Featuring 463 startups and major corporations, the event exceeded its visitor target by the third day, setting a new attendance record. The East Wingโ€™s Mobility Hall was packed, with Teslaโ€™s Cybertruck and Hyundai Mobisโ€™s MOBION e-Corner System attracting significant interest. Visitors also flocked to the UAM Pavilion to try Joby Aviationโ€™s simulator, while global tech leaders such as SK, KT, and AWS demonstrated the latest advances.

The West Wing showcased robotics and ABB technologies, with HD Hyundai Robotics, ABB Korea, and numerous startups demonstrating solutions for industrial and personal robotics. The conference drew major players like NVIDIAand Hyundai, while renowned speakers presented insights on future mobility and AI. Highlights included Hyundaiโ€™s VP Lee Sang-yup on customer-centric design, LGโ€™s Dr. Lee Sang-yong on spatial experience, and Dr. Dennis Hongโ€™s engaging session on humanoid robotics.

FIX Awards night

FIX 2024 Media Awards: Spotlight on Innovation

FIX 2024 drew 11 global media outlets to cover the eventโ€™s Media Awards, recognizing innovation across categories. Journalists from prominent outlets, including Franceโ€™s Le Cafรฉ Du Geek, Japanโ€™s Gadgetouch, and Indiaโ€™s ET Auto, enhanced FIXโ€™s global visibility by reporting on the event and award winners. On October 24, a โ€œGlobal Media Pick TOP 3 Awardsโ€ celebrated the standout companies, connecting the worldโ€™s leading tech media with groundbreaking Korean innovations.

Record-Breaking Export and Procurement Consultations

Business networking was a strong focus at FIX 2024, with 1,636 export consultations facilitated for 178 foreign buyers, including GM and Rivian. This resulted in $1.945 billion in potential export contracts, solidifying FIXโ€™s role as a bridge to international markets for Korean companies.

The procurement session successfully linked SMEs with larger corporations such as Samsung and Hyundai, resulting in 285 consultations and generating around KRW 65.47 billion. The Daegu Star Company Pavilion also offered investment opportunities and export consultations, including a $5 million deal on its opening day.

Plug and play korea FIX

Additionally, Plug and Play Korea launched its first domestic expo, providing a unique platform for startups to connect with investors, aiming to help promising companies achieve unicorn status.

A Global Vision for Innovation from Daegu

FIX 2024โ€™s success underscores Daeguโ€™s commitment to becoming a global tech hub. Mayor Hong Joon-pyo expressed the cityโ€™s ambitious vision: โ€œFIX is set to become a premier global tech platform, on par with CES.โ€ FIX 2024โ€™s diverse lineup of business programs, conferences, and exhibitions demonstrated the cityโ€™s dedication to fostering a robust innovation ecosystem.

As FIX 2024 continues to grow, Daegu is positioning itself as a leader in advanced technology, driving innovation and opening doors to the global market for Korean companies.

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Leo

Leo Thevenet is a technology enthusiast and a devoted fan of the startup world. His journey began after completing his Bachelor's degree in Software Engineering in France. However, it was his experience earning a Master's degree in IT from the prestigious Tsinghua University in Beijing, China, that truly ignited his passion for innovation and entrepreneurship. With an insatiable desire to learn and share, Leo brings you the latest updates and insights on the startup scene. His enthusiasm for global innovation knows no bounds, and you'll often find him attending and covering major startup events worldwide. From CES and Web Summit to Slush and beyond, Leo is your go-to source for news and trends in the tech industry. Thanks to a strategic partnership with a government association in South Korea, Leo also delivers exclusive updates on cutting-edge innovations from the region. Stay tuned to Startup World to benefit from Leo's wealth of knowledge and expertise as he continues to explore the ever-evolving landscape of startups and technology.

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