Rose Rocket, a leading AI-native transportation management platform, is making big waves in the logistics industry. The company has announced the acquisition of Centro, a move set to revolutionize supply chain operations by integrating advanced AI capabilities. This strategic decision reflects Rose Rocket’s commitment to automation and innovation in freight and logistics management.
Rose Rocket Acquires Centro to Boost AI Capabilities in TMS
With the acquisition of Centro, Rose Rocket gains crucial intellectual property that transforms unstructured emails into structured data for supply chain systems. Centro’s founders, Jamyang Tenzin and Andrew Liu, will join Rose Rocket’s team to integrate their AI expertise into the TMS platform. As a result, Rose Rocket takes a major step toward realizing its vision of practical, AI-led transportation management software.
Integration of Centro’s Technology Powers New AI-Driven Features
The integration is already paying off. Rose Rocket has enhanced its email large language model (LLM) accuracy, making inbox-to-order workflows more reliable for logistics businesses. With Centro’s technology, Rose Rocket can now automate responses to shipment emails, convert attachments into booked orders, and maintain live updates within the TMS—vastly reducing manual input and mistakes.
TED Email Assistant Streamlines Operations for Logistics Industry
Coinciding with the Centro acquisition, Rose Rocket has launched TED—its AI-native email assistant—out of beta. TED automates the transformation of shipment emails into orders, detects update requests, and synchronizes communication details within the TMS. It allows brokers, carriers, and shippers to work faster, with fewer errors, and maintain a complete overview of their shipments—leading to faster execution and improved customer service.
With the integration of Centro and the launch of TED, Rose Rocket strengthens its place as an innovation leader in transportation software. The company’s focus on AI-driven automation promises to streamline operations, reduce manual bottlenecks, and empower logistics businesses to scale efficiently. As Rose Rocket approaches its 10th anniversary, its advanced platform sets a new standard for the industry’s digital future.
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