In a move set to reshape church communication technologies, Gloo has announced its acquisition of Igniter, a leading faith-focused creative media company. This strategic partnership aims to give churches greater access to next-generation media and AI-driven ministry tools, equipping ministries to engage communities more effectively and efficiently.
How Gloo’s Acquisition of Igniter Expands Church Media Tools
With the acquisition, Gloo will combine its advanced digital infrastructure and AI capabilities with Igniter’s 20-year legacy of creative church media. Igniter’s extensive media library, with thousands of videos, graphics, and marketplace content from over 1,700 contributors, will bolster Gloo’s platform. Together, they hope to empower churches of all sizes to communicate the Gospel with clarity, excellence, and ease.
Igniter’s Media Library Meets Gloo’s AI-Driven Ministry Platform
Founded in 2003, Igniter has helped churches transition from simple visual aids to cutting-edge digital communications. By joining Gloo, Igniter gains access to a broader technological and financial foundation. Its creative resources will now help train Gloo’s AI models, making AI-powered ministry tools even more visually engaging and effective for church leaders.
Future Plans: Enhanced AI Tools and Creative Solutions for Churches
The two companies are already working to offer visually enhanced AI discipleship tools and new product bundles that combine digital and physical resources. Igniter will continue as a wholly owned subsidiary, with Ross Moshell stepping in as its new president. The partnership’s goal is to help churches save time, elevate creative excellence, and connect with younger generations using trusted, values-based technology.
In summary, Gloo’s acquisition of Igniter marks a significant step in advancing faith-based media tools. By combining world-class creative assets with robust AI solutions, the companies promise to help churches thrive in today’s rapidly evolving digital landscape.
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