ARIA Edge, under CEO Jongil Park, attended the Korea-US Startup Summit, held at Pier 17, New York, USA from Tuesday, September 20th to Wednesday the 21st.
ARIA Edge boosts efficiency – And simplifies management
ARIA Edge is a Korean startup currently pioneering augmented reality in visual worlds for its users, aided by artificial intelligence. Their technology blurs the boundaries between the real world and virtual graphics, adding more information than is available to the naked eye into the real world through computer graphics, and creating precise replicas of reality in the virtual world. These worlds are connected by innovative products applied on industrial sites such as manufacturing, construction, and logistics, driving up efficiency and development.
CEO Jongil Park started ARIA Edge in 2018, then shifted his attention to augmented reality technology in 2019, and released “ARIA Factory”, an industrial safety service package, in 2020. The goal was to automate management processes that could be done without the need for (on site) management manpower. In order to achieve DT on industrial sites, three parts of the service are used: “CollectAR” inspects industrial equipment for data management and proof of function, “CollabAR” provides remote collaboration solutions, and “PassAR”, oversees workers’ safety equipment and attire.
CollectAR combines vision and AI technology to read both text and analog data automatically, before converting them into digital data. Location, time, and similar data are automatically recorded, in order to prevent incomplete data input. The time needed for recognition is shortened significantly in comparison to QR codes by the patented intelligent markers, and the process is more secure against tampering. The markers can withstand more than 30% damage, making them particularly useful in rough industrial environments.
The collaboration tool CollabAR allows remote communication, alleviating planning issues such as time, space and problem solving when not all participants can be present. Users video call on the AR Glass with experts, without needing to wait for their arrival. The experts can communicate solutions to the issue at hand using arrows, text, drawings and even videos. This technology and method of remote personal dialogue could also find future application in fields such as education, technical support, or meetings.
The PassAR vision AI on the other hand facilitates the management function of overseeing workers by identifying them, their time of arrival and exit, and what quality of work attire they are wearing at the given moment. This ensures the individual safety of the worker regarding the proper use of their gear, as well as workplace propriety automatically.
If the attire regulation is broken by the same worker more than twice, management is notified, and the corresponding data automatically managed. The automatic controls raise awareness about regulations in the workforce and are meant to create self-awareness as well. Currently the patent is pending overseas.
As of the development of the B2B augmented reality solution in 2022, ARIA Edge signed an
MOU with CJ OliveNetworks in April. Additionally, the company attended AWE USA 2022, and is now entering the global market with their global expansion marketing campaigns.
A spokesperson present at the summit explained the business plan thus: “We are working on improving our solutions so that (they) can be used in fields that (they) cannot currently be used in, and we are planning the development of solution packages that are specialized for various fields of industry, such as the vision-based TRAI module that detects temperature to record and warn, ARIA-Logistics which uses location information and is specialized for the logistics industry, and ARIA-Construction which is specialized for the construction industry.”
They finally announced that the company is going public on KOSDAQ or NASDAQ by the first half of 2025, and their goal of ranking among the top 50 augmented reality companies within 4 years hence, based on their business model as well as innovative technology.