Consensus, the Intelligent Demo Automation Platform, has announced an integration with Sales Engagement Platform, Salesloft. This collaboration will provide companies with a more efficient and tailored approach to sales, featuring impactful product demos, and overall enhanced buyer experiences.
Driving Sales Efficiency with Consensus
Adopting a buyer-enabled approach, Consensus users can now share interactive video demos easily within Salesloft. These demos offer an on-demand, customized experience for each viewer, serving as the foundation for the Demo Qualified Lead (DQL) strategy. With a 95% qualification rate achieved for Presales teams, Consensus users are streamlining the sales process and achieving results well beyond the 50% industry median qualification rate.
Enhancing Buyer Experience through Demos
Companies using Salesloft can now access Consensus demos and instantly insert them into Cadences, Emails, Templates, and Snippets. As buyers interact with the demos, they can customize their experience by selecting the features they wish to explore further and eliminating those they don’t. This tailored approach enables sellers to align stakeholders early in the sales cycle and maximize the value of live calls through detailed analytics on buyer behaviors.
The Partnership: Salesloft and Consensus
By integrating with Consensus, Salesloft offers sellers more options and control over the sales process, allowing them to efficiently identify champions within client organizations and provide valuable content for buyers. This marriage of the two platforms is expected to boost sales team efficiency, dramatically shorten sales cycles, and help companies reap benefits through immediate revenue realization.
In conclusion, the collaboration between Consensus and Salesloft is set to revolutionize the sales process by providing interactive, on-demand demos for clients and valuable data-driven insights for sellers. Market leaders are sure to find indispensable value in adopting the buyer-enabled approach facilitated by this strategic partnership.