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DriveLine Unleashes Power of Fanbases in Target Marketing

In a bid to revolutionize audience targeting strategy, DriveLine, an innovative audience provider, brings to the table custom audience segments targeting the Swifties and BeyHive fanbases. Creating a bridge between advertisers and the world’s influential fanbases, DriveLine leverages the power of these fanbases to drive marketing objectives.

Unveiling DriveLine’s Custom Audience Segments

What sets DriveLine apart is their customization of audience segments. Their new offerings are based on the staggering number of fans who attended the recent U.S. leg of Taylor Swift and BeyoncĂ©’s record-breaking 2023 world tours, whose economic impact was billions of dollars. This innovative move by DriveLine ushers in a new era of target marketing, providing marketers with a unique way of reaching highly influential customer groups.

The Power of Swifties and BeyHive Segments

Scooping up the Swifties and BeyHive fanbases, these segments offer a unique opportunity for marketers. In words of Peter Sayer, CEO of DriveLine, “Our exclusive Swiftie audience segment allows marketers to tap into this passionate fan base and create deeply resonating marketing campaigns,” implying the robust potential of these fanbases. Noteworthy is the surge of passion among “Swifties” during Taylor Swift’s NFL games attendance, further emphasizing the potential of these segments.

Harnessing Audience Intelligence with DriveLine

DriveLine’s precision in crafting custom audience segments goes beyond demographics. Its approach leverages the context of mobile user behavior without the use of personally identifiable information (PII), granting access to hyper-relevant audiences and high-impact audience intelligence. They are in collaboration with LiveRamp, making AMC theatre visitation audience available on The Trade Desk, accessible for connected TV, streaming, and mobile campaigns.

In conclusion, DriveLine’s innovative approach in crafting custom audience segments ushers in an era of enhanced audience targeting strategy. With Swifties and BeyHive fan-based segments and hyper-relevant audience insights at an advertiser’s disposal, making significant strides in marketing objectives has become more achievable than ever.

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Alex

Alex is a seasoned editor and writer with a deep passion for technology and startups. With a background in journalism, content creation, and business development, Alex brings a wealth of experience and a unique perspective to the ever-changing world of innovation. As the lead editor at Startup World, Alex is committed to discovering the hidden gems in the startup ecosystem and sharing these exciting stories with a growing community of enthusiasts, entrepreneurs, and investors. Always eager to learn and stay updated on the latest trends, Alex frequently attends industry events and engages with thought leaders to ensure Startup World remains at the forefront of startup news and insights. Alex's dedication and expertise help create an engaging platform that fosters knowledge-sharing, inspiration, and collaboration among tech-savvy readers worldwide.

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