Gaze tracking technology is revolutionized by the introduction of Eyedid, an AI-harnessed platform developed by South Korean startup VisualCamp. It enhances the analysis of eye movements on images and videos, making it more accessible and efficient for marketers and UX/UI designers.
Revolutionizing Gaze Tracking with Eyedid
Eyedid offers a user-friendly interface where users can access real-time gaze data analysis by simply uploading images or videos. It offers three visualization types: gaze paths, gaze points, and heatmap. The company’s rebranding and website revamp aim to streamline the service, enhance the user experience, and provide accessible eye tracking services to diverse industries.
New Features Catering to Advertising, Marketing, and UI/UX Industries
VisualCamp recently introduced several features designed to cater to their key customers. These include easy project design with templates, immersion and retention data for video content, seamless participant engagement via deep links without app installation, project organization with tags, and participant filtering by age and gender. Future updates are expected based on customer feedback, including automated project reports to simplify data interpretation.
VisualCamp: Pioneers in Eye-Tracking Technology
VisualCamp specializes in AI-based eye tracking applicable to various devices, including smartphones, tablets, and laptops. The company has received recognition for its technological prowess, winning the Innovation Award at CES for two consecutive years and recently being listed as one of the ‘2024 FT High Growth Companies Asia-Pacific’.
In essence, Eyedid’s innovative technology is set to transform eye tracking across various industries, providing user-friendly and efficient strategies for capturing and analyzing eye movements. This upgrade in service confirms VisualCamp’s commitment to continuous innovation in the field of gaze tracking technology.
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