In a recent keynote speech, Perfect World’s Lu outlined the company’s innovative placements within the thriving Chinese gaming industry. From incorporating cultural traditions into game design to the application of artificial intelligence, Perfect World leads in progressive gaming development. Moreover, the company has successfully expanded its horizons to overseas markets.
Perfect World: Merging Culture with Gaming
Lu emphasized the integration of cultural aspects into Perfect World’s games as a strategy. Acknowledging the games’ capability to reflect Chinese culture, Lu drew attention to creative endeavors such as incorporating Suzhou embroidery into the game “Tower of Fantasy.” Furthermore, the traditional opera Huangmei Opera was beautifully showcased in “Zhuxian,” another mobile game. This fusion of culture and gaming strengthens Perfect World’s standing in the industry.
The Role of AI in Perfect World’s Game Development
Perfect World demonstrates a tight-knit integration between technology and the gaming industry. Recognizing the potential of AI, the company established an AI center, devoted to optimizing production processes. This application of AI extends to various aspects, such as NPC creation, modeling, painting, and story development. Lu asserts that technologies like AI, VR, and AR breathe life into the gaming industry and the broader economy.
Perfect World’s International Success and Future Plans
Perfect World’s pursuits are not limited to the domestic market. The company has made efforts to distribute its games overseas. In fact, the game “Tower of Fantasy” has seen remarkable international success since its release in August 2022. Moreover, Perfect World looks forward to launching the game on PlayStation.
In summary, Perfect World, with its keen focus on cultural integration, AI application, and international expansion, continues to redefine Chinese gaming space’s boundaries. By merging traditional culture with modern technology, Perfect World enhances global users’ gaming experience, reiterating the value of innovation in the gaming industry.
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