ProductPlan has taken a major step toward advancing product intelligence by acquiring Winware.ai. This move bolsters ProductPlan’s position in AI-powered product management and signals a new chapter for product planning teams worldwide.
ProductPlan Expands with AI-Powered Winware.ai Acquisition
With its acquisition of Winware.ai, ProductPlan enhances its platform with powerful AI-driven customer and market research capabilities. Winware’s technology brings agentic and generative AI to ProductPlan, allowing teams to gather crucial insights faster. Now, product and go-to-market teams can run market and customer research directly within the ProductPlan environment. This will accelerate decision-making and reduce risk across the entire product lifecycle.
Steven Cohn Appointed CEO to Drive Product Intelligence
The acquisition also brings a change in leadership. Steven Cohn, founder and CEO of Winware.ai, has been named CEO of ProductPlan. Cohn is a recognized entrepreneur known for building category-defining product research platforms. His leadership aligns with ProductPlan’s mission to bring actionable intelligence directly into product teams’ workflows. Cohn’s expertise will guide the integration of Winware’s AI-native tools into ProductPlan’s growing product management suite.
AI Integration to Strengthen Product Planning and Outcomes
The integration of Winware’s AI-powered modules adds new layers of decision intelligence to ProductPlan. These modules will help teams:
- Capture first-party voice of customer and market insights quickly
- Prioritize product features with enhanced confidence
- Transform market insights into actionable roadmaps and go-to-market strategies
According to ProductPlan’s board, the combined strengths of both platforms create a comprehensive Product Intelligence Platform that will guide teams on what to build and how to succeed.
In summary, ProductPlan’s acquisition of Winware.ai marks a turning point for AI in product management. With enhanced research capabilities, new leadership, and advanced AI tools, ProductPlan is positioned to deliver faster, smarter, and more confident product decisions for global organizations. As integration progresses, customers can look forward to a robust, AI-native solution designed for the complex demands of modern product teams.
Don’t miss our latest Startup News: Michigan Fiber Infrastructure Strengthened by Major Expansion Deal
