RevFit AI: Prioritize Sales Deals with Ideal Customer Fit Data.

Patri, a revenue intelligence company, has launched RevFit AI, an AI-powered solution that facilitates deal prioritization based on the ideal customer profile (ICP) of each opportunity in a company’s revenue pipeline.

RevFit AI: Revolutionizing Sales Qualification with Ideal Customer Profile Fit Data

RevFit AI uses Patri’s AI-generated ICP Engine to help companies discover the true health of their pipeline, prioritize effectively, and refine their forecast. The AI-powered software finds, refines, and monitors a company’s ICP, helping organizations better qualify their pipeline in the face of economic uncertainty.

“Companies across industries are working to refine their ICPs and refocus limited resources around those findings,” shared Josh Ellars, founder and CEO of Patri. “Now every organization working to better discern their ICP and apply that ICP fit data throughout their sales process can leverage our solution to bolster product-market fit, deal prioritization, forecasting, and understand how to best acquire their next high-retention reference customers.”

Patri’s ICP Engine API: Enhancing Metrics and Reports with ICP Fit Data on Any Platform

Patri’s ICP Engine API, which is set to follow RevFit AI, will allow customers to enhance metrics and reports on any platform with ICP fit data. The API will enrich CRM, BI, revenue intelligence, sales and marketing automation, customer success technology, and other key business systems.

The API will also be AI-powered, and will find, refine, and monitor a company’s ICP, allowing customers to act upon automated deal insights, seamlessly share progress, and more reliably hit quota.

Patri’s AI-Powered Revenue Intelligence for Every Team and Every Deal

Patri’s solution has proven useful for top companies that have increased win rates and saved millions in selling costs by leveraging Patri to manage active opportunities, better understand why they win or lose, and prioritize effectively. Patri is a Salesforce partner, and RevFit AI is currently only available for Salesforce CRM users, with access for users of other CRMs forthcoming.

A deep understanding of your ideal customer is critical for go-to-market teams. Patri is emerging at a critical time when volatile markets demand a more articulate and dynamic view of both the ideal customer and product-market fit.

Kat Kennedy, General Partner at Kickstart Fund


The launch of Patri’s RevFit AI is set to help organizations better focus their ICP and qualify their pipeline during economic uncertainty. The soon-to-follow ICP Engine API will allow customers to enhance their metrics and reports with ICP fit data across multiple platforms, further improving their go-to-market motion. Through these solutions, Patri aims to revolutionize sales qualification, helping organizations win smarter by understanding their ICP and refining their forecast.

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