Sojern Boosts Travel Marketing with VenueLytics Acquisition

Sojern, the known force in driving direct bookings for hotels, has taken a significant leap forward with the acquisition of VenueLytics. This move expands Sojern’s Travel Marketing Platform, enabling it to engage with travelers across the entire journey, thanks to VenueLytics’ AI-powered technology.

Sojern Expands Service with VenueLytics Acquisition

The acquisition of VenueLytics adds several features to Sojern’s platform. These include an AI-powered virtual concierge, real-time guest feedback and digital reputation management tools, and a guest marketing suite for email and text promotions. Mark Rabe, CEO of Sojern, was quick to note that this expansion allows Sojern to not just empower hoteliers with advertising but also to present an end-to-end marketing platform solution.

Implications for Hotel Marketers

With the added capabilities, Sojern can now assist marketers in finding, attracting, converting, and engaging travelers throughout their journey. For example, Grupo Posadas, a key customer of VenueLytics, reported an increase in Ancillary Revenue and a significant improvement in guest satisfaction using VenueLytics AI Concierge. This demonstrates the transformative power of AI in the hospitality sector and the potential benefits for other hotel marketers.

The Combined Power of Sojern and VenueLytics

Sojern, already a titan in the travel industry, further cements its position with this acquisition. It enables the company to expand its multichannel offerings, engage customers in an expanded network that includes myriad platforms, and delve into generative AI. Further, it strengthens Sojern’s hotel expertise in North America, where VenueLytics has been focused

In conclusion, with the acquisition of VenueLytics, Sojern is set to fortify its presence in the travel marketing sector. Its expanded offerings promise to aid hotel marketers to better serve their guests, drive incremental revenue, and maximize profits. The integration of AI and various communication channels into the guest journey creates untold opportunities for quality guest experiences and financial growth.

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Alex is a seasoned editor and writer with a deep passion for technology and startups. With a background in journalism, content creation, and business development, Alex brings a wealth of experience and a unique perspective to the ever-changing world of innovation. As the lead editor at Startup World, Alex is committed to discovering the hidden gems in the startup ecosystem and sharing these exciting stories with a growing community of enthusiasts, entrepreneurs, and investors. Always eager to learn and stay updated on the latest trends, Alex frequently attends industry events and engages with thought leaders to ensure Startup World remains at the forefront of startup news and insights. Alex's dedication and expertise help create an engaging platform that fosters knowledge-sharing, inspiration, and collaboration among tech-savvy readers worldwide.

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