QVC, a leader in shoppable live entertainment, has teamed up with renowned stylist and fashion consultant Stacy London to launch an exclusive apparel collection that emphasizes comfort, style, and versatility. Known for her straight-talk on TLC’s “What Not to Wear,” London brings her trademark sass and savvy to “by Stacy London,” tailoring the designs specifically for the modern, mature woman.
Stacy London’s Exclusive QVC Collection
The much-anticipated launch of by Stacy London on QVC marks a significant step in inclusive fashion. Premiering on air on August 23, this collection includes pieces that assure an easy integration into existing wardrobes while offering new, stylish possibilities. With its availability starting online, the collection reflects Stacy’s understanding of fashion as a tool for empowerment and self-expression.
Features of the New Apparel Line
Each garment in the collection is designed with personalization in mind, including Stacy’s signature addables like versatile collars and cuffs. These elements make it easy to switch up looks without adding bulk, ensuring each piece is not only functional but also fashion-forward. With inclusive sizing from XXS to 3X and prices ranging from $39 to $150, the line is accessible, embracing a broad demographic of women over 50.
QVC’s Commitment to Inclusive Fashion
QVC’s collaboration with Stacy London underscores its ongoing commitment to the Age of Possibility, a campaign aimed at empowering women 50+ through targeted products and experiences. The collection embodies this mission, offering attire that boosts confidence and celebrates mid-life joy and self-discovery. QVC’s initiative elevates the shopping experience, making fashion approachable and enjoyable for an often-overlooked age group.
In summary, the partnership between QVC and Stacy London introduces a fresh, dynamic addition to the world of fashion for women over 50. The launch of by Stacy London not only champions inclusive sizing and styling but also strengthens QVC’s portfolio of fashion offerings. It’s a vivid example of fashion’s evolving landscape where style, age, and comfort coexist seamlessly, all aligning perfectly with QVC’s customer-centric philosophy.
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