South Korea

Unveiling ‘COZA SLEEP’ by Romansive: The sleep revolution without melatonin – CES 2024 Seoul Pavilion

Every year, CES in Las Vegas dazzles with innovative breakthroughs. Amidst the technology surge, it was at the Seoul Pavilion in the heart of Eureka Park where we were captivated by a promising Korean startup, Romansive. Pioneers in sleep technology, Romansive proposes ‘COZA SLEEP,’ a unique beverage crafted to triumph over sleeplessness caused by stress and anxiety without the traditional melatonin. Surrounded by the glowing chaos of CES, their booth offered a sanctuary suggesting restful slumber. Our exclusive interview revealed a blend of innovation and ambition leading to a product poised to reshape the international wellness market. Let’s unveil this night-time solution set to transform our restless nights into a haven of sleep.

Romansive Co., Ltd interview CES 2024

Meet Romansive: Revolutionizing sleep strategies with ‘COZA SLEEP’

Romansive, a trailblazer in sleep technology from Korea, is on a relentless quest to innovate beverages that facilitate slumber. ‘COZA SLEEP,’ their flagship product, distinguishes itself with an innovative formula that eschews melatonin in favor of a natural approach. Indeed, ‘COZA SLEEP’ is a global first in incorporating fermentation and postbiotics technologies. In close collaboration with leading researchers from Seoul National University, the Romansive team dedicates itself to empirical science to ensure a genuine improvement in sleep quality. The synergy between science and well-being is the cornerstone upon which ‘COZA SLEEP’ is crafted. Throughout our conversation, the energy and passion of the Romansive team shine, a testament to their commitment to offering a novel and effective wellness solution.

Romansive Co., Ltd interview CES 2024

Romansive’s aims at CES 2024: Global expansion and brand recognition

Romansive radiates ambition at CES 2024, with a twin aim to broaden their market impact and establish the reputation of ‘COZA SLEEP.’ The brand perceives this event as an unmatched opportunity to engage with retail giants. Heavy-hitters such as CVS, Walgreens, and health-conscious retailers are in their sights. Moreover, ‘COZA SLEEP,’ having registered with the U.S. FDA as a Dietary Supplement and boasting certifications like FSSC22000, ISO 14001, ISO 22000, and HACCP, plays the quality and trust card to the full. These stringent standards reinforce the competitiveness and appeal of ‘COZA SLEEP’ on the international stage. Beyond product promotion, Romansive envisions CES as a springboard toward sustainable partnerships and more advanced sleep technology R&D.

Growth strategies and future visions for romansive

The future for Romansive shines with promise. With robust sales in South Korea through crowdfunding platform Wadiz and on e-commerce titan Amazon, the focus now turns to the U.S. market. Aiming for a total sales volume of 400,000 bottles, the company doesn’t intend to rest on its laurels. Plans include launching a novel sleep jelly product targeting shift workers, where quality sleep is crucial. Expanding the B2B segment and penetrating renowned U.S. pharmacy chains such as CVS, Walgreens, and Rite Aid also anchors their strategy. This diverse approach highlights Romansive’s commitment to sleep betterment and cements their status as a potential market leader in sleep solutions.

Romansive Co., Ltd interview CES 2024

In summary, Romansive and their flagship product, ‘COZA SLEEP,’ have left a significant mark at CES 2024. Initiating a new chapter in nocturnal wellness, the company emerges as a vanguard with its melatonin-free sleep aid beverage. Their prominent presence at the event and the combination of commercial successes and ambitious targets position Romansive as a potential leader in the sleep industry. This article, stemming from an exclusive interview at the lively Seoul Pavilion in Eureka Park, underscores the rise of a startup poised to become a talking point. Their vision, strategy, and innovation offer a fresh take for those seeking the secret to restful sleep. Have you tried alternative solutions to improve your sleep? Share your experiences and expectations. The quest for a good night’s sleep is universal—could ‘COZA SLEEP’ be the answer we’ve all been waiting for?

As we continue to explore the ever-evolving landscape of health-tech innovations, we invite you to join the conversation. What are your thoughts on non-melatonin-based sleep aids? Do you see them as the future of sleep wellness? Share your insights with us.

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Leo Thevenet is a technology enthusiast and a devoted fan of the startup world. His journey began after completing his Bachelor's degree in Software Engineering in France. However, it was his experience earning a Master's degree in IT from the prestigious Tsinghua University in Beijing, China, that truly ignited his passion for innovation and entrepreneurship. With an insatiable desire to learn and share, Leo brings you the latest updates and insights on the startup scene. His enthusiasm for global innovation knows no bounds, and you'll often find him attending and covering major startup events worldwide. From CES and Web Summit to Slush and beyond, Leo is your go-to source for news and trends in the tech industry. Thanks to a strategic partnership with a government association in South Korea, Leo also delivers exclusive updates on cutting-edge innovations from the region. Stay tuned to Startup World to benefit from Leo's wealth of knowledge and expertise as he continues to explore the ever-evolving landscape of startups and technology.

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