In a significant move in the tech and consultancy industry, UST, a leading digital transformation solutions company, has acquired Strativity Group, a boutique strategy consultancy. The deal merges Strativity’s well-regarded customer-centric advisory services with UST’s technical know-how, aiming to provide high-value transformative solutions for their clientele.
UST’s Strategic Acquisition of Strativity
UST took an important step in its growth trajectory with the acquisition of Strativity, known for its insight-driven approach to customer experience strategy. This acquisition enhances UST’s overall services scope, combining Strativity’s renowned customer-centric expertise with its technical acumen. Brad Meehan, Managing Director of Strativity, shared his excitement about joining the UST family, anticipating how the acquisition will enhance their ability to drive increased competitive advantage for their clients in the ANZ region.
The Expected Benefits of the Acquisition
By uniting Strativity’s customer-experience-oriented services with UST’s broad technical expertise, UST anticipates a new level of service provision for their clients. The Strativity team will be spearheading customer experience strategy and design solutions for UST in Australia and New Zealand. Kumaran CR, Managing Director of UST Australia, believes this integration will unlock greater value for clients, combining enterprise architecture, product engineering, process transformation, and SaaS implementation with customer strategy and organisational change.
UST’s Expansion Strategy and Future Outlook
This acquisition marks another milestone in UST’s growth strategy. Following the acquisition of business process improvement provider, Leonardo, earlier this year, the Strativity acquisition is another indicator of UST’s commitment to broadening its capabilities and impact worldwide. UST’s pursuit of strategic acquisitions demonstrates the company’s commitment to delivering end-to-end customer-centric digital transformation solutions.
In summary, UST’s acquisition of Strativity aims to strengthen its service offering, adding a new dimension of customer-centric strategy to their technical expertise. This move is expected to foster competitive growth for their clients and represents a pivotal step in UST’s aggressive global expansion strategy.
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