vivo has once again proven its strength in the tech industry by clinching dual honors at the 2025 Kantar BrandZ China Gala. The company is celebrating both a place in the prestigious BrandZ Top 100 list and an award for innovation, highlighting its remarkable progress and ambitious vision for the future.
vivo Secures Top Spot on BrandZ 100 and Wins Innovation Award
At the high-profile event in Shanghai, vivo was ranked 34th on the BrandZ Top 100 list for the second consecutive year. The brand’s value reached USD 5.989 billion, reflecting steady growth. Additionally, vivo was recognized as the “2025 Kantar BrandZ Inspirational Star of Innovation,” thanks to its advances in 5G, artificial intelligence, and mobile imaging. These accolades mark a significant milestone as vivo celebrates its 30th anniversary.
Breakthrough Technologies Drive vivo’s Product Excellence
vivo’s commitment to innovation is evident through its technology brand, BlueTech. This initiative focuses on four strategic areas: design, imaging, system, and performance. Core technologies include:
- BlueChip
- BlueOcean
- BlueLM
- BlueOS
- BlueImage
The flagship X200 Ultra has gained attention for its superior telephoto and low-light photography, becoming popular for concerts and events. In October, vivo plans to launch the X300 series, aiming to further raise the bar for flagship smartphones. Recently, the release of the vivo Vision Explorer Edition mixed reality headset has positioned vivo as a pioneer in China’s MR ecosystem.
Global Strategy and Future Vision Propel vivo’s Growth
vivo’s global approach—“More Local, More Global”—integrates worldwide business logic with local market strategies. The brand delivers tailored solutions and efficient services, giving it an edge in regions such as Southeast Asia. Through a vast retail and service network, vivo ensures timely and meaningful products for different markets. This commitment is key to securing the brand’s position as a driver of positive change and innovation worldwide.
In summary, vivo‘s achievements at the 2025 Kantar BrandZ China Gala reflect its ongoing dedication to innovation, quality, and user satisfaction. As vivo continues to expand its product range and global reach, it stands as a beacon of technological leadership and inspiration for the industry’s future.
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