Bloomreach, the Commerce Experience Cloud platform, has announced ten new features for its Bloomreach Engagement SMS marketing capabilities. The updates offer marketers easy integration of cost-effective, high Return on Investment (ROI) SMS channels to grow their audience and deepen existing customer relationships as essential components of omnichannel strategies. According to the company, text message campaigns sent via SMS have, on average, a 19% click-through rate or higher. This leads to high-quality, personal, and profitable engagement at a low cost.
AI-driven Features for Personalized SMS Campaigns
Bloomreach Engagement now offers one of the industry’s first AI models for predicting optimal send time down to the individual level to personalize messaging and optimize return of investment. Marketers can also use Bloomreach’s AI-driven SMS content generation feature to quickly generate relevant and engaging content ideas while conforming to character count limits. For compliance, TCPA List Validation is now available to remove reassigned or deactivated numbers and numbers on state and national Do Not Call registries automatically. This will make it simpler and more efficient for businesses marketing to any subscribers in the United States.
Ensuring Compliance and Optimal Performance with Bloomreach Engagement
With the new SMS features, Bloomreach Engagement provides businesses with powerful, impactful, and compliant omnichannel strategies. The platform includes a built-in campaign evaluation dashboard to monitor SMS campaign performance and make real-time adjustments for maximum impact. Other features include SMS campaigns, contact card creator, sign-up units, text-to-join keywords, pre-built templates, and scenario nodes for SMS and MMS messages.
Conclusion
Bloomreach Engagement now offers its users additional and powerful SMS features that empower businesses to deliver personalized customer journeys. For maximum ROI, available AI-powered SMS features allow for optimal send timing and for creating short and engaging content. Additionally, the platform offers a critical compliance feature for SMS programs, TCPA List Validation, ensuring businesses operate within operational parameters. With its comprehensive suite of products, Bloomreach provides a one-stop-shop for revenue-driving, personalized digital commerce experiences that convert on any channel and every journey.
