In a significant shuffle within the media communications industry, Cision has officially announced the sale of its renowned Help A Reporter Out (HARO) platform to Featured.com. This move marks a strategic refocus on Cision’s part, intensifying its dedication to its primary technologies and services after years of diversification.
Overview of Cision’s Sale of HARO to Featured.com
The decision to divest HARO comes after its rebranding to Connectively in 2024 and subsequent discontinuation. Initially founded in 2008 and later acquired by Cision in 2014, HARO has historically served as a bridge connecting journalists with a vast pool of expert sources. The handover to Featured.com, recognized for its alignment with the platform’s legacy goals, promises a seamless transition while Cision sharpens its focus on its flagship offerings.
Strategic Shift: Cision Focuses on Core Platforms
Jim Daxner, Chief Product Officer & Head of Strategy at Cision, emphasized the company’s strategic realignment towards enhancing its major platforms: CisionOne, Brandwatch, and PR Newswire (PRN). These platforms are integral to Cision’s mission of providing powerful, integrated communication solutions that cater to the dynamic needs of today’s media landscape. By concentrating on these core areas, Cision aims to boost innovation and efficiency within the realms of media intelligence and communications.
The Future Role of Featured.com with HARO
Following the acquisition, Featured.com is set to revitalize the HARO platform, ensuring the continuation of its original mission to facilitate media connections. This acquisition not only augments Featured.com’s offerings but also strategically positions it within the media and communications industry, leveraging the strong foundation built by HARO over the years.
In summary, the sale of HARO to Featured.com reflects Cision’s strategic refocus on its main technologies and commitment to media intelligence excellence. By streamlining its services, Cision is gearing up to further innovate and lead in the communications sphere, leaving HARO in capable hands to continue its legacy under new ownership.
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