In an increasingly complex digital landscape, online brand protection is a critical concern for businesses. Here to streamline this process is GlobalBlock, a revolutionary domain name blocking service launched by the Brand Safety Alliance (BSA), a GoDaddy Registry initiative.
Introducing GlobalBlock: A New Era in Online Brand Protection
GlobalBlock is the first product to emerge from the BSA, and it represents a new age in online brand security. Capable of covering around 600 web extensions, this service protects both legacy and new top-level domains, Web 3.0 and country codes. This level of protection, which extends to popular web extensions, indicates that a new chapter has been opened in the sphere of online brand safety.
GlobalBlock’s Innovative Features and Benefits
This innovative service promises a suite of beneficial features for brand owners. The foremost among these is the Priority AutoCatch feature, which automatically adds previously registered domain names that match the brand to the customer’s GlobalBlock account, effectively preventing the name from being released to the public. Another notable feature is the Domain Unblock functional option. This feature allows brands flexibility in their digital activities by letting them easily utilize names they previously blocked for temporary or permanent use.
How GlobalBlock is Revolutionizing Brand Safety Online
GlobalBlock is set to revolutionize online brand protection according to industry experts. Brian Lonergan, Vice President of Product at Identity Digital, has affirmed this, noting that the unified approach offered by GlobalBlock could revolutionize the current model of online brand protection. This new service would also incorporate the entire DPML extension coverage into GlobalBlock to support an even more comprehensive online brand safety strategy.
In summary, GlobalBlock signifies a massive leap in the sphere of online brand security. Its innovative features and comprehensive coverage make it a boon for companies looking to protect their brand in an evolving and increasingly complex digital world. In a time when managing online brand safety has become an immense challenge, GlobalBlock arrives as a crucial tool for businesses to assert their control and safeguard their brand against potential threats in the digital space.
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