In a significant technological shift, Globo, Brazil's largest media conglomerate, has teamed up with Harmonic to migrate its playout operations to the cloud. This transition involves utilizing Harmonic's advanced VOS® Media Software, enabling Globo to enhance its channel playout capabilities, streamline workflows, and reduce operational costs significantly.
Globo Advances with Cloud-Based Playout
The collaboration with Harmonic allows Globo to overhaul its traditional broadcast methods and adopt a more flexible and scalable cloud-based system. Globo's Technology Director, Mauricio Felix, highlighted the move as a critical step towards maintaining technological lead, aiming to improve service quality and expand reach across various platforms. The integration with Harmonic not only speeds up the process of channel deployment but also simplifies operations, making it efficient to manage multiple linear channels that cater to over 100 million viewers.
Harmonic's Strategic Impact on Globo's Operations
Harmonic’s VOS Media Software stands out with its robust capabilities in cloud playout and automation systems. According to Gil Rudge, Senior Vice President at Harmonic, this strategic partnership will position Globo as a pioneer in LATAM for 24/7 cloud-based channel delivery. The agility, security, and scalability provided by this software allow Globo to effortlessly expand its broadcasting capabilities and adapt to market dynamics, thus ensuring continuous improvement in content delivery and viewer experience.
Upcoming Events and Future Innovations
Further showcasing its technological advancements, Harmonic is set to present its latest innovations in video streaming and broadcast delivery at IBC2024 in Amsterdam. This event will serve as a platform for discussing new trends in media production and distribution, and Harmonic’s continued influence on global media services. Attendees will gain insights into cutting-edge solutions that could shape the future of broadcasting and streaming.
In conclusion, Globo's shift towards cloud-based playout with Harmonic's VOS Media Software marks a transformative phase in media delivery, emphasizing efficiency, scalability, and adaptability. The collaboration not only benefits Globo but also sets a benchmark for the industry in Latin America, potentially influencing broader adoption of cloud technologies in media operations regionally and globally.
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