MySize, a global leader in AI-driven retail solutions, has made a strategic acquisition by purchasing key assets of Percentil, a major second-hand fashion marketplace. The move signals MySize’s expansion into circular fashion and re-commerce, with strong alignment to evolving European regulations and sustainable business models.
MySize Expands into Re-Commerce with Percentil Acquisition
Through its new Spanish subsidiary, MySize acquired essential assets from Percentil after the latter’s insolvency proceedings. The €610,000 deal includes a premium managed marketplace platform, over 120,000 garments, proprietary technology, and a skilled team. MySize is repositioning Percentil as a premium resale platform, targeting higher-value items and focusing on quality, authenticity, and a superior customer experience. The acquisition was funded through existing reserves and is expected to increase MySize’s revenues by 25% in the second half of 2025.
Circularity as a Service: Driving Sustainable Fashion Forward
Leveraging Percentil’s assets, MySize is launching a B2B resale solution called “Circularity as a Service.” This platform lets brands resell overstock, returns, and pre-owned garments, ensuring compliance with upcoming EU regulations. Major fashion retailers like Springfield and C&A have already tested this system in pilot projects. By adopting a SaaS-based monetization model, MySize aims to secure recurring revenue streams and scalable high-margin growth. Integration of MySize’s AI offerings—such as MySizeID and Naiz Fit—will enhance product recommendations, pricing, and operational efficiency.
Strategic Growth Aligned with EU Circular Economy Regulations
The acquisition positions MySize at the heart of the rapidly expanding circular economy in European fashion. EU regulations now require brands to implement formal reuse and recycling frameworks, creating significant growth opportunities for trustworthy resale platforms. MySize’s move into this space supports fashion brands in meeting compliance demands and growing consumer interest in sustainability. By integrating with MySize’s e-commerce and logistics units, Percentil’s platform will optimize overstock management, reduce returns, and foster a more sustainable retail landscape.
In summary, the MySize Percentil acquisition marks a bold step toward circular fashion, with financial and operational benefits already emerging. The deal strengthens MySize’s innovative portfolio, enables premium re-commerce across Europe, and empowers brands to thrive under new sustainability laws. As EU initiatives reshape the industry, MySize’s focus on technology and responsible growth positions it as a leader in the fashion marketplace revolution.
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