Sojern, the known force in driving direct bookings for hotels, has taken a significant leap forward with the acquisition of VenueLytics. This move expands Sojern’s Travel Marketing Platform, enabling it to engage with travelers across the entire journey, thanks to VenueLytics’ AI-powered technology.
Sojern Expands Service with VenueLytics Acquisition
The acquisition of VenueLytics adds several features to Sojern’s platform. These include an AI-powered virtual concierge, real-time guest feedback and digital reputation management tools, and a guest marketing suite for email and text promotions. Mark Rabe, CEO of Sojern, was quick to note that this expansion allows Sojern to not just empower hoteliers with advertising but also to present an end-to-end marketing platform solution.
Implications for Hotel Marketers
With the added capabilities, Sojern can now assist marketers in finding, attracting, converting, and engaging travelers throughout their journey. For example, Grupo Posadas, a key customer of VenueLytics, reported an increase in Ancillary Revenue and a significant improvement in guest satisfaction using VenueLytics AI Concierge. This demonstrates the transformative power of AI in the hospitality sector and the potential benefits for other hotel marketers.
The Combined Power of Sojern and VenueLytics
Sojern, already a titan in the travel industry, further cements its position with this acquisition. It enables the company to expand its multichannel offerings, engage customers in an expanded network that includes myriad platforms, and delve into generative AI. Further, it strengthens Sojern’s hotel expertise in North America, where VenueLytics has been focused
In conclusion, with the acquisition of VenueLytics, Sojern is set to fortify its presence in the travel marketing sector. Its expanded offerings promise to aid hotel marketers to better serve their guests, drive incremental revenue, and maximize profits. The integration of AI and various communication channels into the guest journey creates untold opportunities for quality guest experiences and financial growth.
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