In an era of digital immersion, one company, Resulticks, is pushing back the boundaries of audience engagement. Its new approach, named “Connected Experiences,” aims to deliver real-time, contextual interaction between users and brands across both physical and digital platforms.
The Evolution of Resulticks: Redefining Engagement
According to Dakshen Ram, Co-Founder and Chief Product and Innovation Officer of Resulticks, the company has recalibrated its understanding of audience engagement. Evolving from an omnichannel stack, Resulticks is moving toward a more sweeping, all-inclusive platform that delivers end-to-end Connected Experiences. Ram expresses this as a shift in gears from just real-time engagement to right-now engagement.
The Shift to Non-Conventional Communication Channels
This innovative strategy will empower businesses to leverage non-conventional channels for data consolidation and communication. The change includes new avenues such as IoT interfaces like digital billboards, smart devices, and facial recognition devices. All these will enable organizations to provide seamless customer engagement, covering all aspects of the modern phygital world.
The Future of Brand Engagement: RESUL 5.5 and Generative AI
Ram also relayed plans for upcoming releases such as RESUL 5.5, set to be launched in the last quarter of 2023. This along with other developments like a generative AI core will furnish businesses with the tools to construct audience journeys that exploit technological possibilities rather than being constrained by their limitations. These improvements mark a significant step forward in Resulticks’ commitment to the Connected Experience framework.
In summary, Resulticks is geared to revolutionize audience engagement in the digital age. With its Connected Experiences platform and upcoming RESUL 5.5, businesses can look forward to engagement tools that intersect the physical and digital in real-time, delivering truly personalized experiences for audiences
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