In a significant move aimed at fortifying its influence in the ecommerce landscape, leading technology company Rokt recently announced plans to acquire Shopify partner AfterSell.
Rokt Strengthens Shopify Offering with AfterSell Acquisition
Renowned for leveraging AI and machine learning to enhance the shopping experience, Rokt is further developing its small and medium-sized business (SMB) offerings. With the acquisition of AfterSell, Rokt expands its client portfolio with over 20,000 merchants, granting them access to powerful AI capabilities previously exclusive to large enterprises. The transaction is scheduled to conclude by February 1, 2024.
Combining Competencies: Delivering Robust Tools for Merchants
Rokt aims to aggregate the offerings of its own app, Rokt Ecommerce, with AfterSell and UpCart’s functionalities. This amalgamation aspires to provide a more potent product for merchants. AfterSell’s solutions, known to enhance sales through personalized upsells during cart, checkout, and post-purchases, will now augment Rokt’s checkout optimizing app.
Rokt’s Journey of Growth and Future Initiatives
Coming off a year filled with significant growth initiatives and key executive appointments, Rokt continues to grow. The acquisition follows a partnership with Formula 1’s 2023 champion team, Oracle Red Bull Racing. As a shining testament to the company’s growth, it has also achieved recognition as one of the fastest-growing private companies in the US by Inc. for the past three years consecutively.
In conclusion, the Rokt-AfterSell deal looks set to bolster Shopify’s service provision to its SMB clients. Beyond this, the deal is poised to improve customer experiences, thanks to the seamless integration of advanced and efficient ecommerce solutions. Underlining Rokt’s dedication to deliver relevant offers at key transaction moments, the AfterSell acquisition will undoubtedly pave the path to a more robust and personalized shopping experience for customers.
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